From the most prestigious, award-winning film and television productions, to music and movies made at home, Avid creates the technology to make the most listened to, most watched and most loved media in the world.

Avid Everywhere is a vision that emerged from the need to address the requirements of the media industry, of bringing the community easier and more efficient ways of working, particularly in the cloud. From this vision transpired MediaCentral | Cloud UX – the industries’ most comprehensive platform for media workflow, combining post-production, news, sports and asset management on a central platform.

With MediaCentral Cloud UX, you can create, manage, distribute and monetise higher quality content, at a much faster rate and all from a single platform. Its user-friendly, graphical interface is available as a mobile app for iOS and Android or as a web client. Most importantly, its collaborative experience makes even the most complicated and in-depth projects simple to complete, by offering a central hub for teams to work unanimously.

MediaCentral is entirely modular, allowing you to pick and choose your system with any combination of workflow modules, apps, services, editor panels and connectors to meet your unique and ever-changing needs.

AUDIO POST PRODUCTION

You can compose, record, edit and mix music and audio with industry standard software and save time in doing so, by streamlining your creative workflow with Pro Tools. From MIDI editing enhancements and retrospective MIDI recording, to track presets that allow you to save your favourite effects chains and instrument sounds, Pro Tools provides the means to keep the creativity continuously flowing.

BROADCAST GRAPHICS

Set yourself apart from the rest with Avid graphics solutions and keep audiences engaged with striking visual storytelling, stunning imagery and enhancements. Integrated throughout MediaCentral, Avid broadcast graphics solutions give graphic artists, writers, editors and producers the ability to access and embed graphics elements for more a succinct and visually appealing story and workflow efficiency.

EDUCATION

Whether you’re looking to pursue a career in entertainment or to train in Avid tools, they have the right solution to help you get there. There are solutions available for individual students and educators, as well as systems for campus learning centres.

ENTERPRISE MEDIA MANAGEMENT

The requirements for ubiquitous content and the need to keep producing it is constantly expanding. Avid’s enterprise media management tools allow you to store, manage and deliver content freely, giving you more time to take on new opportunities while making the most of existing content. All of this is achievable with the assurance of security. 

NEWS PRODUCTION

Whether for local news bureaus or enterprise-level news networks, MediaCentral offers an end-to-end, fully integrated solution that sees projects all the way through to delivery. The entire workflow is on one platform, from information gathering to live broadcast.

SPORTS PRODUCTION

Keep spectators on the edge of their seat, no matter where they watch with MediaCentral | Production Management and Maestro | Live providing the latest technology in real-time graphics and video playout.

VIDEO POST PRODUCTION

MediaCentral helps streamline post-production by combining creative editorial tools, shared storage and asset management in one easy to use solution. These comprehensive tools help create and enhance on-air and in-studio presentations.